Post by account_disabled on Mar 12, 2024 19:53:16 GMT -8
The Internet user is motivated by the promise of a reward he receives a newsletter, downloads a premium document, registers for an event or training, opens an account, benefits from a reduction voucher, etc. Unlike informative pages, which are freer in their structure as in their content, a landing page (or destination page, since it is the arrival point for the Internet user) therefore focuses exclusively on its subject. Only the offer counts, highlighted by texts and visual elements, without the visitor being distracted by anything else.
Internet users arrive on this type of page from… a call-to-action button placed on the same website, an organic link displayed in search engine results or on a third-party site, a Buy Bulk SMS Service paid link (Google Ads, social ads, etc.), an advertising banner, of a link integrated into an email. Of course, the user's starting point greatly influences the conversion potential of the landing page. The most qualified traffic comes from paid campaigns, where the purchase intention is predominant it is therefore easier to convert visitors when they have clicked on advertisements or sponsored links.
However, a well-constructed landing page is likely to convert Internet users from organic search or referral . What is a landing page for in digital marketing? As indicated above, a landing page is mainly a conversion lever (even if this is not exclusively the case, see below ). It is used to qualify visitors to a website by making them sign up for an attractive offer that addresses their issues. Their contact details are then integrated into a CRM, and all that remains is to maintain the link until the final phase of the customer journey (purchasing a product or service, taking out a subscription, etc.
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Internet users arrive on this type of page from… a call-to-action button placed on the same website, an organic link displayed in search engine results or on a third-party site, a Buy Bulk SMS Service paid link (Google Ads, social ads, etc.), an advertising banner, of a link integrated into an email. Of course, the user's starting point greatly influences the conversion potential of the landing page. The most qualified traffic comes from paid campaigns, where the purchase intention is predominant it is therefore easier to convert visitors when they have clicked on advertisements or sponsored links.
However, a well-constructed landing page is likely to convert Internet users from organic search or referral . What is a landing page for in digital marketing? As indicated above, a landing page is mainly a conversion lever (even if this is not exclusively the case, see below ). It is used to qualify visitors to a website by making them sign up for an attractive offer that addresses their issues. Their contact details are then integrated into a CRM, and all that remains is to maintain the link until the final phase of the customer journey (purchasing a product or service, taking out a subscription, etc.
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